FOR IMMEDIATE RELEASE
December 10, 2012
of “Esquire Network,” PTC Calls for Cable Choice
Says families should be able to pick and
choose content entering their homes
(December 10, 2012) – This week, Parents Television Council
President Tim Winter commented on the recent announcement of
television network G4 being rebranded as “Esquire network.” Winter
stated PTC’s belief that families should be able to pick and choose
the content entering their homes and not be forced to essentially
subsidize a network few know exist and most wouldn’t allow to
broadcast in their homes given the choice.
“Today’s announcement that NBCUniversal is rebranding its G4 Network
into the Esquire Network is a deafening declaration of everything
that’s wrong with the cable industry’s regime of forced product
bundling,” said PTC president Tim Winter.
“Nowhere in a free marketplace must consumers pay for a product
while it ‘rebrands’ and turns itself into an entirely different
product. At a newsstand, consumers can purchase Esquire Magazine
without being forced to pay for Sports Illustrated, Cosmopolitan,
the New York Times and the Wall Street Journal. Not true with cable
programming. If 90 million American families must continue to pay
NBCUniversal a monthly subscription fee while they rebrand a network
to court a niche audience, then this proves conclusively and
decisively that there is no free market with cable programming.
“There might well be sufficient demand to justify the creation of an
Esquire network, but the cable industry should not force millions of
concerned parents to subsidize it,” concluded Winter.
To speak with a representative from the Parents Television Council,
please contact Liz Krieger at (703) 683-5004 ext. 120
or Katie Glenn at (703) 683-5004, ext. 144.
The Parents Television Council™ (www.parentstv.org®)
is a non-partisan education organization advocating responsible entertainment.
It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence
and profanity on television and in other media. This national
grassroots organization has more than 1.3 million members across the
United States, and works with television producers, broadcasters,
networks and sponsors in an effort to stem the flow of harmful and
negative messages targeted to children. The PTC also works with
elected and appointed government officials to enforce broadcast
decency standards. Most importantly, the PTC produces critical
research and publications documenting the dramatic increase in sex,
violence and profanity in entertainment. This information is
provided free of charge so parents can make informed viewing choices
for their own families.