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December 10, 2012

Following announcement of “Esquire Network,” PTC Calls for Cable Choice

Says families should be able to pick and choose content entering their homes


LOS ANGELES (December 10, 2012) – This week, Parents Television Council President Tim Winter commented on the recent announcement of television network G4 being rebranded as “Esquire network.” Winter stated PTC’s belief that families should be able to pick and choose the content entering their homes and not be forced to essentially subsidize a network few know exist and most wouldn’t allow to broadcast in their homes given the choice.

“Today’s announcement that NBCUniversal is rebranding its G4 Network into the Esquire Network is a deafening declaration of everything that’s wrong with the cable industry’s regime of forced product bundling,” said PTC president Tim Winter.

“Nowhere in a free marketplace must consumers pay for a product while it ‘rebrands’ and turns itself into an entirely different product. At a newsstand, consumers can purchase Esquire Magazine without being forced to pay for Sports Illustrated, Cosmopolitan, the New York Times and the Wall Street Journal. Not true with cable programming. If 90 million American families must continue to pay NBCUniversal a monthly subscription fee while they rebrand a network to court a niche audience, then this proves conclusively and decisively that there is no free market with cable programming.

“There might well be sufficient demand to justify the creation of an Esquire network, but the cable industry should not force millions of concerned parents to subsidize it,” concluded Winter.


To speak with a representative from the Parents Television Council, please contact Liz Krieger at (703) 683-5004 ext. 120 or Katie Glenn at (703) 683-5004, ext. 144.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.





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