In October of 2010, the PTC teamed up with the drug manufacturers Eli Lilly &
Co. and Pfizer (makers of Cialis and Viagra, respectively) to begin posting
a weekly schedule of shows during which commercials for their erectile
dysfunction drugs will air. It is an unprecedented collaboration that
empowers families with the choice of avoiding suggestive ED ads while their
children are watching. Unfortunately, the Fox television network did not extend
families the same courtesy when it aired the second season premiere of Bob’s
Burgers (Sundays, 8:30 p.m.) on March 11th. The show, which is
normally rated TV-PG and features a tightly-knit, blue-collar family, blindsided
viewers with graphic discussions and depictions of non-prescribed use of “penis
pills,” and their unintended consequences. In the process, Bob’s Burgers
rightfully earned the title of Worst TV Show of the Week.
Parents Bob and Linda Belcher settle in for a romantic evening, made even
spicier by the addition of a pair of “sexy dice.” But when they notice the house
is abnormally quiet, they discover that their children – Tina, Gene, and Louise
– have snuck out of the house in search of buried treasure hidden inside an
abandoned taffy factory. As Bob and Linda approach the factory, Bob bumps into
Linda: “Quit poking me with that thing.
Bob: “I'm sorry, I can't help it. I don't understand. Why is it still here?”
Linda: “Well, I may have slipped a penis pill into your casserole. Surprise!"
Linda: “Sometimes you want to ride a roller coaster twice and you don't want to
wait in line.”
Bob: “That's crazy. Where'd you get it?”
Linda: “Ginger. She does it with Tony all the time. I want to be edgy like them,
pill-popping sex freaks.”
Bob: “Well, what am I supposed to do with this now?
Linda: “That thing made the kids, maybe it can find them. Where are they?”
Linda pokes around near his crotch.
Bob: “C'mon, get out of there.”
Linda: “C'mon show me, girl.”
Bob: “Wait, why is it a girl?”
Linda: “Because it’s a pretty brunette, like Catherine Zeta-Jones.”
Eventually, Bob and Linda find the kids in a warren of tunnels as a demolition
crew levels the factory above them. During their narrow escape a dummy made of
taffy (named Taff by Louise) lands on Bob and sticks to him, propped up by his
drug-enhanced erection. Upon seeing this, Gene wonders to his mother, “Why is
Taff stuck on dad?”
Linda meekly explains, “Well, sometimes when a man loves a woman very much…”
Parents watching at home perhaps had an equally awkward conversation with their
child, having to explain what “penis pills” do
This is an ominous start for a show that is a rarity on Fox: an animated series
not made by Seth McFarlane. Sadly, families still have to put up with
vulgarity no matter what show ends up in the Animation Domination block of
For crude sexual content, Bob’s Burgers has been named Worst TV
Show of the Week.
sponsored this program. To contact them with your concerns,
Parents Television Council,
Clean Up TV Now, Because our children are watching, The
nation's most influential advocacy organization, Protecting
children against sex, violence and profanity in
entertainment, Parents Television Council Seal of Approval,
and Family Guide to Prime Time Television
are trademarks of the Parents Television Council.