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January 25, 2011

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MTV's Skins on the Skids

Thanks to YOUR activism, the results of PTC’s campaign against Skins have been nothing less than spectacular!

Sponsor after sponsor has deserted Skins. Since last Monday, Taco Bell, General Motors, Subway, Wrigley’s, and H&R Block have ALL announced they will no longer be supporting the content on Skins with their ad dollars; it has also been reported that L'Oreal and Schick razors have dropped out, as well.

Skins' debauched look at high school life has become radioactive to most main-stream sponsors.  In fact, other than PG-13 and R-rated movies and a few direct response ads, only a couple of sponsors remained in week two.  But we can't become complacent, or assume that the fight is won.  We need to make sure every company that buys ad time on Skins knows, beyond a shadow of a doubt, that you disapprove of the content they make possible with their ad dollars.  That's why we urgently need you to contact Zeno acne treatment, whose ads appeared in the second episode of Skins, airing Monday, January 24.

TELL ZENO WHAT YOU THINK OF THEIR SUPPORT FOR THE DANGEROUS AND IRRESPONSIBLE MESSAGES IN SKINS!

Make no mistake: Skins IS targeting children. As the New York Times reported, Skins is a show meant to offend adults and create did-you-see chatter among young people…the unusually large audience of 3.3 million for the first episode included over a million people who had to get up for high school or elementary school in the morning.”

Help us to help YOU protect your children. TAKE ACTION TODAY!

And if you want to help the PTC in its future campaigns to protect children, please consider helping us financially.

To donate to the PTC, click here.

 

 

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Parents Television Council - 707 Wilshire Blvd Ste 2075 - Los Angeles, CA 90017
Phone: (213) 403-1300 - Fax: (213) 403-1301