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MTV's Skins on the Skids
Thanks to YOUR activism, the results of
PTC’s campaign against Skins have
been nothing less than spectacular!
Sponsor after sponsor has deserted Skins.
Since last Monday, Taco Bell, General
Motors, Subway, Wrigley’s, and H&R Block
have ALL announced they will no
longer be supporting the content on Skins
with their ad dollars; it has also been
reported that L'Oreal and Schick razors have
dropped out, as well.
Skins' debauched look at high school
life has become radioactive to most
main-stream sponsors. In fact, other
than PG-13 and R-rated movies and a few
direct response ads, only a couple of
sponsors remained in week two. But we
can't become complacent, or assume that the
fight is won. We need to make sure
every company that buys ad time
on Skins knows, beyond a shadow of a
doubt, that you disapprove of the content they make possible with their ad
dollars. That's why we urgently need
you to contact
Zeno acne treatment, whose ads
appeared in the second episode of Skins,
airing Monday, January 24.
TELL ZENO WHAT YOU THINK OF THEIR
SUPPORT FOR THE DANGEROUS AND IRRESPONSIBLE
MESSAGES IN SKINS!
Make no mistake: Skins IS targeting
children. As the New York Times
reported, “Skins
is a show meant to offend adults and create
did-you-see chatter among young people…the
unusually large audience of 3.3 million for
the first episode included over a million
people who had to get up for high school or
elementary school in the morning.”
Help us to help YOU protect your
children.
TAKE ACTION TODAY!
And if you want to help the PTC in its
future campaigns to protect children, please
consider helping us financially.
To donate to the PTC,
click here. |
