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Parents Television Council - Because Our Children Are Watching

Research on sex, violence, and profanity on Television

Sex Loses its Appeal
A State of the Industry Report on Sex on TV

Sam Brownback
United States Senator - Kansas
303 Hart Senate Office Building - Washington, DC 20510
(202) 224-8950

____________________________________________________________

News Release

FOR IMMEDIATE RELEASE May 20, 2003

CONTACT ERIK HOTMIRE

TELEVISION INDUSTRY SHOWS ENCOURAGING SIGNS

WASHINGTON - U.S. Sen. Sam Brownback today held a news conference to discuss the positive findings of a recently-released analysis of the television industry by the Parents Television Council.

"Today, the children of our country have great access to many different forms of entertainment media - exposing them to a lot of sex and violence at an age when their values are still being formed. Very young children watch a stunning amount of television - averaging upwards of 3-4 hours per day," Brownback said.

"After participating in a number of press conferences like this one to announce the findings of new studies that have shown declining standards and rising levels of violence and vulgarity on television, it can be very discouraging. The media plays a significant role in shaping our attitudes and assumptions, especially among the young. Children today are being fed a steady diet of vulgar and obscene television programming that is systematically robbing them of their innocence.

"Fortunately today we have some very good news - the entertainment industry seems to finally be heeding the call of dedicated individuals and organizations, such as the Parents Television Council. This study shows measurably less sex on television on every major broadcast network - particularly during the first two hours of prime time.

"The results of this survey finally offer hope to all those who have long been concerned with the content on our television screens. Not only that, it shatters conventional wisdom about the entertainment industry. Sex does not necessarily sell after all.

"Clearly, there is still room for improvement, but the results of this study are encouraging, and we need to give credit where credit is due. Those networks that have taken the high road by choosing to better serve family audiences - notably ABC - should be applauded. ABC was the only network to show improvement in all three hours of prime time.

"I must congratulate first and foremost the Parents Television Council - Brent Bozell and his hard-working staff - as well as all the parents who have made sure their voices were heard. Reducing the amount of sex on television is a wonderful achievement that will have lasting repercussions for our children and their mental and physical health," Brownback said.

"Finally, I thank the television industry for taking responsibility for its product, and for paying attention to the health of our children and our society. I encourage the other entertainment industries to follow their lead. It is a matter of putting the public interest ahead of self interest."


Full Report | Executive Summary  |  Statistical Appendix | Bozell Statement

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