Press Release

FOR IMMEDIATE RELEASE
May 20, 2004

PTC Calls on Yum! Board to Adopt Family Friendly Advertising Guidelines

The following excerpts are taken from a statement by Tim Winter, Executive Director of the Parents Television Council, which was delivered at the annual YUM! Shareholders' meeting held today in Louisville, KY. YUM! brand includes Taco Bell, Pizza Hut, A&W, KFC and Long John Silver.

"You may recall that last year, PTC spokeswoman Dr. C. Delores Tucker addressed you and the shareholders at this very meeting, calling attention to the fact that YUM! subsidiaries were sponsoring some of the most sexually explicit and violent programming on broadcast and cable television.

"You expressed concern and promised to address the issues raised by PTC. I was heartened by a subsequent phone conversation with Mr. Jonathan Blum, who assured us that YUM! would implement commonsense advertising standards and protect the corporation's hard-earned "family" brand equity.

"Sadly, very little has changed over the past year. I am here today – again – to call your attention to the fact that YUM! continues to sponsor programming that contains some of the most appalling material on television.

"American families – and in particular families with young children – make YUM! brands the multi-billion dollar corporation that it is today. Yet your media buyers continue to underwrite content that is not only offensive to most families, it undermines the very values that they are trying so hard to instill in their children. How is one to reconcile this behavior with the positive work being done elsewhere at YUM!, such as the substantial investment in high-risk teenagers and other youth projects described on the inside back cover of this year's Annual Report?

"The PTC's message to YUM! brands is clear: your advertising dollars reflect your corporate values.  I am here today to plead with you, on behalf of millions of Americans, to stop underwriting sleaze and adopt responsible advertising guidelines that will keep YUM! brands off of programming that contains foul language, gratuitous sex, and graphic violence. 

"Will YUM! continue to pay for the "cultural sewage" that is broadcast into our homes on a nightly basis?  The PTC would like your response to this question by the 1st of June, and we will communicate your response to our membership base of nearly one million members.  I hope that I will be able to tell them that YUM! is adopting meaningful advertising guidelines that reflect its corporate values."

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has over one million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.