|
Protecting
Children from Violent and Indecent Programming
Wednesday, February 11 2004 - 9:30 AM - SR- 253
The Testimony of
Honorable Jonathan S. Adelstein
Commissioner, Federal Communications Commission
Mr. Chairman, Mr. Ranking Member, and members of the
Committee, thank you for inviting me to testify.
Like many of you, I sat down with my wife and children to watch the
Super Bowl. I was expecting a showcase of America's best talent, both
on and off the field, and the apotheosis of our cultural creativity
during the entertainment and advertising portions. Instead, like
millions of others, I was appalled by the halftime show – not just for
the shock-value stunt at the end, but for the overall raunchy
performance displayed in front of so many children – one in five
American children were watching, according to reports. And the
advertising set a new low for what should air during family time.
The Super Bowl is a rare occasion for families to get together to
enjoy a national pastime everyone should be able to appreciate.
Instead, a special family occasion was truly disrespected.
I could highlight any number of tasteless commercials that depicted
sexual and bodily functions in a vile manner. Any sense of internal
controls appeared out the window, so long as the advertiser paid the
multi-million dollar rate.
One commercial that really stung my family, and many other parents
with whom I spoke, was a violent trailer for an unrated horror movie.
It showed horrible monsters with huge fangs attacking people. I
literally jumped out of my chair to get between the TV and my
three-year old. Other parents told me they couldn't reach for the
remote control fast enough. I wonder how those who chose to broadcast
such violence can sleep at night when they gave so many American
children nightmares.
No parent should have to jump in front of the TV to block their
children from such images, whether during a commercial or a halftime
show. No parent should feel guilty for not being with their child
every single moment in case they need to block the TV during what most
would consider to be a family viewing event.
The entire Super Bowl broadcast was punctuated by inappropriate images
that were an embarrassment for our country. The halftime show, with
its global appeal, was a wasted opportunity to showcase the best that
U.S. culture has to offer. The U.S. has the world's greatest musical
culture to promote across the globe, and that includes the many
artists who performed at the event. Our musicians and artists offer a
vibrant musical melting pot that expands our horizons and enriches our
culture. As a musician myself, I am proud of artists who everyday
express their creativity without trying to one up each other in shock
value. There is plenty of magnificent talent here for the whole family
to enjoy. It is those performances that broadcasters should showcase.
Instead, the halftime show needlessly descended into lewdness and
crassness.
This latest incident is only the tip of the iceberg. There is nearly
universal concern about the state of our public airwaves. I personally
received more than 10,000 emails last week, and the FCC received more
than 200,000. But that pales in comparison to the number of people who
over the past year expressed their outrage to me about the
homogenization and crassness of the media. The public is outraged by
the increasingly crude content they see and hear in their media today.
They are fed up with the sex, violence, and profanity flooding into
our homes. Just this month at an FCC hearing in San Antonio, a member
of the audience expressed concern with indecency on Spanish-language
television novellas.
Complaints are exploding that our airwaves are increasingly dominated
by graphic and shocking entertainment. Some observe that broadcasters
are only responding to competition from cable programming. Take MTV, a
cable network known for pushing the envelope. It's owned by Viacom,
which also owns CBS. It's no coincidence that MTV produced the
halftime show. But the network thoughtlessly applied the cable
programmer's standards during the Super Bowl – the ultimate family
event.
As a musician, I recognize that channels like MTV have a place in our
society. I also understand and respect that many would prefer that
they not intrude into the mainstream of American family life. Parents
who purchase cable television have the legal right to block any
channel they don't consider appropriate for their children. More
parents should be made aware of this right. Free over-the-air
broadcasting, however, offers no such alternative to parents. For
broadcast material designed for mature audiences, it's a matter of the
right time and place.
Enough is enough. As a parent and an FCC Commissioner, I share the
public's disgust with increasingly crude radio and television content.
I've only served on the Commission for about a year, but I'm proud
that we've stepped up our enforcement in that time. And we need to
ramp it up even further. In my view, gratuitous use of swear words or
nudity have no place in broadcasting. We need to act forcefully now.
Not surprisingly, complaints before the FCC are rising rapidly, with
more than 240,000 complaints covering 370 programs last year. In the
cases on which I have voted, I have supported going to the statutory
maximum for fines. But even this statutory maximum - $27,500 per
incident - is woefully inadequate. I welcome the efforts by Congress
to authorize us to increase fines substantially across all our areas
of jurisdiction.
Awaiting such authority, I've pushed for new approaches to deter
indecency. We can increase the total amount of fines by fining for
each separate utterance within the same program segment. And we need
to hold hearings to consider revoking broadcasters' licenses in
serious, repeated cases. I worked last April to have the FCC put
broadcasters on notice that we were taking these steps to establish a
stronger enforcement regime. Our challenge now is to act more quickly
when we get complaints, and to ensure that our complaint procedures
are as consumer-friendly as possible.
But there are limits to what the FCC can do. We must balance strict
enforcement of the indecency laws with the First Amendment. If we
overstep, we risk losing the narrow constitutional authority we now
have to enforce the rules. Nevertheless, many cases I have seen in my
tenure are so far past any boundary of decency that any broadcaster
should have known the material would violate our rules.
So it may very well take more than the FCC to turn this around. We are
not the only ones with a public trust to keep the airwaves free from
obscene, indecent and profane material. Broadcasters are given
exclusive rights to use the public airwaves in the public interest.
The broadcasters themselves bear much of the responsibility to keep
our airwaves decent. As stewards of the airwaves, broadcasters are in
the position to step up and use their public airwaves in a manner that
celebrates our country's tremendous cultural heritage. Or they can
continue down the path of debasing that heritage. Their choices
ultimately will guide our enforcement.
Serving local communities is the cornerstone of the broadcaster's
social compact with the public. When people choose to become licensed
broadcasters, they understand that a public service responsibility
comes with that privilege. In his famous remarks lamenting the "vast
wasteland" of television, Newton Minow rightly observed that, "an
investment in broadcasting is buying a share in public
responsibility." Every broadcaster should take that to heart. Public
responsibility may mean passing up an opportunity to pander to the
nation's whims and current ratings trends when it is more important to
stand up and meet the needs of the local community.
Broadcasters need to show more corporate responsibility. They must
rise above commercial pressures, and recognize the broader social
problems they may be compounding.
Many factors set the cultural and moral tone of our society. I welcome
the attention that our indecency enforcement is receiving. I don't
think of it as silly or overblown, as some have suggested. The
question before America is whether the coarsening of our media is
responsible for the coarsening of our culture, or vice versa. My
answer is both. They feed on each other.
Media consolidation only intensifies the pressures. Fast-growing
conglomerates focus on the bottom line above all else. The FCC should
reconsider its dramatic weakening of media ownership limits last
summer.
Local broadcasters also need the ability to reject network programming
that doesn't meet their communities' standards. The FCC must preserve
the critical back-and-forth local affiliates have with the networks in
the fight against indecency.
In terms of taking positive steps, the FCC can do more to help
families. Because our particular focus today is on children, one vital
step is completing a pending rulemaking on children's television
obligations of digital television. The FCC started this proceeding
more than three years ago, yet it remains unfinished. We should
quickly complete this proceeding to help meet children's educational
needs, and give parents tools to help their children make appropriate
viewing choices.
During the Super Bowl, and on far too many other occasions, people
feel assaulted by what is broadcast at them. My job is to protect our
families from the broadcast of obscene, indecent or profane material.
That also means promoting healthy fare for our children. After all,
the airwaves are owned by the American people, and the public is eager
to take some control back.
Opening
Statement from Commerce Committee Chairman, John McCain
Summary of
Testimony of Michael Powell Chairman, Federal Communications
Commission
Testimony of Michael Copps Commissioner, Federal Communications Commission
Testimony of Kevin Martin Commissioner, Federal Communications Commission
Testimony of Kathleen Abernathy Commissioner, Federal Communications Commission
Testimony of Jonathan Adelstein Commissioner, Federal Communications Commission
|
|