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Press Release

FOR IMMEDIATE RELEASE
May 24, 2005

 

PTC Calls Paris Hilton Ad for Carl's Jr./Hardees Ultimate Example of Corporate Irresponsibility

LOS ANGELES – Today, the Parents Television Council (PTC), the nation's most influential advocacy organization protecting children against sex, violence and profanity in entertainment, chastised Carl's Jr./Hardees for their raunchy Spicy Burger television advertisement starring Paris Hilton.

"This blatant sexually charged ad has no place on the public airwaves, and especially when children are in the audience. Carl's Jr./Hardees need to be held responsible for marketing their raunchy, sexually graphic ad to millions of children via broadcast television and at the Carl's Jr./Hardees' web sites without any restrictions," said L. Brent Bozell, president of the PTC.

In addition to airing nationally, on May 17, 2005, portions of the advertisement were aired as part of a feature story on nationally syndicated Entertainment Tonight, which airs in some markets as early as 7:30 p.m.

"At this crucial time when broadcasters are under increased scrutiny by millions of parents who are fed up with current television content, we would think that the awareness would extend to advertisers. Instead, Carl's Jr./Hardees have done the opposite and are forcing American families to digest their filth. This is the ultimate example of corporate irresponsibility."

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has over one million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.

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