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MTV Advertiser and Cable Choice Campaign


MTV's Defense of its Offensive Language is Offensive

MTV's Real World: Austin Cast

As reported by Broadcasting & Cable (August 12, 2005), MTV responded to the PTC's new study of MTV original programming that revealed expletive-laden programming—both partially-bleeped and non-bleeped obscenities—occurring approximately once every three minutes with no language warnings to parents.

Here is MTV's formal response: "We don't air vulgar language."

"According to MTV, none of the language used on the network is vulgar, and therefore it doesn't warrant content descriptors. One must wonder whether MTV executives actually watch what they're broadcasting," said L. Brent Bozell, president of the PTC.

"Obscenities included hundreds of uses of partially-bleeped F-words and just about everything else under the sun. If MTV isn't vulgar, then Colorado doesn't have mountains, and the pope isn't Catholic," Bozell said.

"Parents beware—the MTV network says that it wants you to rely on the V-chip and ratings system to help you make viewing decisions, but yet laughs in your face at the evidence that it's airing obscenities without warning to you and your children," concluded Bozell.

The PTC is contacting members of Congress and the FCC with its latest report on MTV, along with MTV's ridiculous response. more


More Evidence Proving Cable Industry Campaign to Promote Responsibility is a Sham

The PTC released the results of a six month study of MTV original programming which shows that the cable industry's $250 million dollar campaign to promote reliance on the V-chip and ratings system is a complete sham.

The PTC's review of 136 MTV shows, representing more than 70 hours of original programming, revealed expletive-laden programming--both partially-bleeped and non-bleeped profanity--that occurred approximately once every three minutes with no language warnings to parents. If parents wanted to supervise, they would not be helped by the V-chip because the MTV programming monitored in the study did not contain the content indicator for L – language. The V-chip is completely dependent upon the ratings system's content descriptors to work accurately. more


MTV just kicked-off the 16th season of its long-running reality series, The Real World. This time the action takes place in Austin, TX. From hot tub threesomes, to night-cam sex romps, this youth-targeted series celebrates drunkenness and debauchery. This season's cast includes, according to the Milwaukee Journal Sentinel, a self-proclaimed "nymph" who in the first episode alone can be seen streaking through the house nude and kissing another woman to the delight of her male housemates. Teasers hint at housemate hook-ups, and one 23-year-old cast member losing her virginity.

Parents need to be worried about MTV not only because of its popularity, but also because of its tremendous influence in the lives of America's teens and pre-teens. MTV is the most recognized network among young adults ages 12 to 34, according to Nielsen Media Research. It is watched by 73% of boys and 78% of girls ages 12 to 19.

Research also shows that watching MTV changes the attitudes and perceptions of young viewers. At least two experiments show that watching MTV results in more permissive attitudes about sex. One experiment showed that college students who were assigned to watch MTV developed more liberal attitudes toward premarital sex than their peers who did not watch MTV as part of the study. The second found that seventh and ninth graders were more likely to approve of premarital sex after watching MTV for one hour.


The Obscene "Reality" at MTV By Brent Bozell

It's daytime in the summer, and what are your children watching? The odds are that it's MTV, cable's raunchiest magnet for the out-of-school crowd. Nielsen experts say MTV is watched by 73 percent of boys and 78 percent of girls aged 12 to 19, and if they've got it on during the day, the younger ones in the house are probably checking it out, too. more


The Real World 16: Austin

Examples of objectionable Content:

Melinda: "How are you doing without having sex? I'm like laying in bed trying to take a nap, and I'm like, sex, sex."
Danny: "I'm in the shower, you're walking around in your boy shorts, I'm like sex, sex. So it's rough going without sex, huh?"
As he says that the clip plays of Melinda walking around in her underwear with her butt hanging out of them.
Melinda: "Mm-hmm, I was just laying here thinking, should I just start humping the bed or what should I do?"

Warning: Video Clips Contain Graphic Content

11/01/05 Click Here to View Clip
07/05/05 Click Here to View Clip
06/29/05 Click Here to View Clip

06/21/05 Click Here to View Clip

 


PTC Releases Top Ten Corporate Sponsors of MTV Sleaze and Challenges Companies to Defend Their Sponsorship of Teen-Targeted TV Smut

"These companies are directly responsible for the raunchy programming poisoning the minds of impressionable children.  We are calling on these sponsors to explain why they choose to support a network that contains substantially more sex, foul language and violence than any broadcast television program aimed at adults.  These companies must be held accountable for underwriting this material," said L. Brent Bozell, president of the PTC.

"MTV is tremendously influential in the lives of millions of children -- and these companies know it.  In fact, MTV's own marketing materials -- the materials they send to advertisers to get them to underwrite their programs -- assert 'Young adults 15-17 are excited consumers and extremely impressionable. Now is the time to influence their choices.'  These advertisers are funding the most offensive messages on basic cable aimed directly at young children," Bozell added. more

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Real World 16: Austin

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Network Contact Info:

Judy McGrath Chairman & CEO

MTV Networks
1515 Broadway
New York, NY 10036

www.mtv.com


The Top Ten Most Frequent MTV Sponsors during 2004 Spring Break include:

1) Procter & Gamble
2) Sony
3) Time Warner
4) PepsiCo
5) Viacom
6) Colgate-Palmolive
7) Hershey Foods
8) Cadbury Schweppes
9) Foot Locker
10) General Electric


MTV's Advertising Profile There is only one channel that owns the young adult demographic. Young adults 12-34 name MTV as the most recognized network. MTV is the best way to connect with 12-34's who are 91 million strong and growing, and represent 33% of the U.S. population. They look to MTV to find out about their world in their language, from their point of view.


Real World Las Vegas


EPISODE SUMMARIES

Real World Philly Episode Summaries

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Road Rules South Pacific Episode Summaries

Real World Paris Episode Summaries

Making the Band 2 Episode Summaries

Real World Las Vegas Episode Summaries

 


PRESS RELEASES

MTV's Defense of its Offensive Language is Offensive

I Want My Foul TV: More Evidence Proving Cable Industry Campaign to Promote Responsibility is a Sham

New PTC Study Finds MTV Blatantly Selling Smut to Children


ADVERTISER LETTERS

Letter to Sponsors of MTV


SPECIAL REPORTS

PTC Study: I Want My Foul TV: More Evidence Proving Cable Industry Campaign to Promote Responsibility is a Sham

PTC Study: MTV Smut Peddlers: Targeting Kids with Sex, Drugs and Alcohol

PTC Study: Basic Cable Awash in Raunch

 

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