Dear SALUTATION:
On behalf of the Parents Television Council's one million members, I write to inform you that your company is endorsing some of the most sexually explicit and offensive content on television. MTV Spring Break is in its 9th season now, so media buyers have 100% advance knowledge as to the type of content on this program; ignorance is no defense.
Our message to corporate advertisers is clear: Your sponsorship of sexually graphic content, crude humor, gratuitous violence and foul language is a reflection of your corporate values. Attached are just a few content examples so that you can clearly understand the material with which your corporation is being associated. Does this kind of material really reflect your hard-earned brand image and corporate values? By continuing to purchase advertising on such a sexually graphic and violent program, you are violating parents' trust in you and your products. Please withhold your media dollars until this program no longer celebrates graphic discussions of genitalia, coarse sexual dialogue, and offensive crude humor.
We are asking for a response from you by April 30th 2005, regarding the measures you will be taking on this issue. During the first week of May, we will be letting our members and the public know which corporate sponsors continue to support the objectionable content of MTV through their advertising dollars.
We must hear from you on this important matter I hope that civic duty and corporate responsibility -- not to mention good sense and taste -- are reflected in your advertising decisions. Parents are outraged by the volume and degree of sex, violence and foul language on television and they simply cannot fight the battle alone. Business leaders like you need to be mindful of the messages you are paying for with your company's media purchases.
Please do not hesitate to call me if you have any questions. I am available to discuss this important issue with you.
Sincerely,
L. Brent Bozell
Founder and President
Parents Television Council