PBS KIDS Series Caillou Wins Parents Television Council’s Seal of Approval

PBS KIDS Series Caillou Wins Parents Television Council’s Seal of Approval

LOS ANGELES, CA (May 31, 2007) - The Parents Television Council’s prestigious Entertainment Seal of Approval™ has been awarded to the PBS KIDS series, Caillou, produced by Cookie Jar Entertainment.

“Caillou is a quality, values-driven television program,” said Tim Winter, president of the Parents Television Council. “Caillou is the epitome of what children’s programming should be. This program not only is entertaining but educational. We congratulate PBS KIDS for broadcasting this wonderful program and Cookie Jar Entertainment for creating and distributing such a family-friendly production.”

Caillou demonstrates to children how the first experiences in life can be perceived with wonder and a sense of discovery. Caillou focuses on family values and pro-social messages that have generated a strong following with toddlers, preschoolers and their parents.

The PTC’s Seal of Approval is presented to theatrical films, made for television films, television shows and DVDs. Previous Seal of Approval winners include Amazing Grace, Cars, Charlotte’s Web, Chronicles of Narnia, Deal or No Deal, Extreme Makeover: Home Edition, Happy Feet, High School Musical, March of the Penguins, and The Lake House, to name a few.

To schedule an interview with a PTC representative, please contact Kelly Oliver (ext. 140) or Megan Franko (ext. 148) at (703) 683-5004.

The Parents Television Council™ (www.parentstv.org®) is a non-partisan education organization advocating responsible entertainment. It was founded in 1995 to ensure that children are not constantly assaulted by sex, violence and profanity on television and in other media. This national grassroots organization has more than 1.3 million members across the United States, and works with television producers, broadcasters, networks and sponsors in an effort to stem the flow of harmful and negative messages targeted to children. The PTC also works with elected and appointed government officials to enforce broadcast decency standards. Most importantly, the PTC produces critical research and publications documenting the dramatic increase in sex, violence and profanity in entertainment. This information is provided free of charge so parents can make informed viewing choices for their own families.