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April 12, 2012


ABC Reaches for the Sewer with Don’t Trust the B---- In Apt. 23… Contact the Sponsors Today!

ABC didn’t just reach for the sewer, they dove in head-first and they took our airwaves with them.

Last night Don’t Trust the B---- in Apt. 23 premiered on ABC at 9:30 pm Eastern/Pacific -- that's just 8:30 in the Central and Mountain time zones -- and it may well represent a new all-time low for broadcast television.

The program is a sexist mixed-bag of hedonism, drug-use, alcohol abuse (including the main character plying a 13-year-old boy with alcohol to get him drunk) and explicit levels of promiscuity that are shocking even by today’s broadcast TV standards.

Please take action now by contacting the show’s sponsors, AT&T and Volkswagen, and holding them responsible for paying ABC to beam the offensive content on Don’t Trust the B---- into every home in America.

The series represents a continuing and disturbing trend of using offensive, profane language in the very title of the program, where it is nearly impossible for families to avoid.

But beyond the offensive and inherently misogynistic title, the repugnant content of this program should concern of every parent in America -- and it should convince every responsible corporate advertiser in America to avoid associating its name with this series.

According to Hollywood Reporter, "In a bid to portray what [Creator/Producer Nahnatchka] Khan calls ‘real life,’ the network’s ensemble comedy will not shy from showing twenty-somethings’ world of drugs, alcohol, and one-night stands. Proof: In the show’s very first episode, series bad girl Krysten Ritter is caught messing around with her roommate’s fiancé – on her birthday cake."

In the interview that follows, Khan boasts about plotlines that make executives at ABC sweat, and her desire to push boundaries as far as she possibly can. According to Khan, "I’d rather go too far and be pulled back than not go far enough and be boring."

It says a lot about the creative mind-set in Hollywood that in their view the only way to be entertaining is to push boundaries, or that real life for twenty-somethings must necessarily include drugs, alcohol, and one-night stands.

When asked what, if anything, the Walt Disney Company-owned network told them they couldn’t do, the producers boasted, "ABC has been super supportive; nothing has been thrown out or questioned. It's really more about the specifics, like nudity: What can you show? And occasionally language. There is a lot of drinking and recreational drug use."

This is the mindset that families are up against, night after night, across the broadcast networks and on cable, too. Is it any wonder, then, that it is nearly impossible to find one hour each evening of programming suitable for the whole family to watch?

Advertisers who buy time on this program do so with their eyes wide open, and they must be held accountable for the content they pay to deliver into America’s family rooms.

Content including:

► June is unpacking in the kitchen when a neighbor from the building next door (their windows face directly into one another) introduces himself. He is shown from the waist up and later in the scene is implied to be masturbating.
Eli: "You must be pretty hot from carrying all those boxes, huh. Pretty sweaty?"
June: "Yeah, I guess I am. I'm a little sore."
Eli: "Yeah, sore."
June notices Eli exhale in pleasure.
June: "What are you doing?"
Eli's other hand, which is holding a cup of coffee, is shaking violently, spilling the coffee, implying that he is masturbating.
June: "Oh no. Oh no. No! You stop! No! You stop that. I'm calling the cops! I'm calling the police."
Chloe saunters in completely nude. Her breasts are blurred. A moment later
June: "Whoa! Whoa! Whoa! Hey. I can see your no-no's! Don't come in here! There's a pervert right there."
Chloe is unfazed and explains she knows Eli. Chloe sits on the kitchen counter and her buttocks and genitals are blurred
Chloe hops off the kitchen counter and is shown completely nude, with her breasts and genitals blurred.

► June wanders into the living room late at night and finds Chloe on the couch with a man kissing her neck. Another man lounges nearby.
Chloe: "Oh, hey roomie! You're just in time for a little four-way action."
Chloe (whispers): "Take off your pants. I gave assurances."
Eli, the man whose window looks directly into June and Chloe's apartment is shown watching on from his window.
Eli: "I support that idea wholeheartedly!"
June: "One, I'm engaged, and number two, I have job interviews tomorrow, so just keep it down."

► Chloe walks in on June while she’s taking a bath. June: "I’d kind of like to be alone."
Chloe: "Oh, sorry. Were you masturbating?"
June: "No!"
Chloe: "Don’t worry, I get it. I have a long-standing sexual history with that tub. It’s like I’m Jessica Tandy and that tub is Hume Cronin. Don’t mind me, get your Cronin on."

► Chloe gives alcohol to an adolescent boy (of twelve or thirteen) to get information out of him about June's fiancé. He drinks until he throws up.

If you don’t want this content beamed into every home in America over the broadcast airwaves YOU OWN, then take action today.

Click here now to contact AT&T and Volkswagen now.

Together we can make a difference, and if we don’t want all of primetime television to sink to this level, we MUST take action… Because Our Children Are Watching.   

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