Disney-owned Viceland Forces Families to Pay for Profanity

Written by PTC | Published March 16, 2016

The Disney-owned Viceland network premiered a show this past Thursday night titled F*ck, That’s Delicious. Over 70 million Americans who subscribe to cable or satellite TV are forced to subsidize this network – and are forced to see its titles on their channel guides. The Disney-owned Viceland network premiered a show this past Thursday night titled F*ck, That’s Delicious. The program aired at 9:00 p.m. ET/PT (8:00 p.m. Central/Mountain). Repeat episodes are scheduled at various times throughout the weekend (including on Sunday mornings). This show joins other Vice programming with provocative names, such as Balls Deepand Weediquette. Apparently, Vice’s executives believe the only way to attract new viewers is to use profane and/or borderline pornographic imagery, in a desperate bid to make the programs sound far more interesting than they actually are. This has become a minor trend in television of late, joining such other program titles as POP TV’s Schitt’s Creek and CBS’ late and unlamented failure, $#*! My Dad Says. As with those past programs, one must ask why advertisers would want to have their names associated with words like “schitt” and “f*ck.” The real problem with Viceland is not that a few network executives’ verbal and intellectual development stopped at the age of 13. It’s that 70 million Americans who subscribe to cable or satellite TV are forced to subsidize this network – and are forced to see its titles on their channel guides. It is also pathetic that owners Disney and Hearst abandoned the History Channel offshoot H2 and replaced it with this dreck, in yet another example of network “rebranding.” Disney has simply decided that shows about marijuana and profanity-spewing rap stars are more important than ones about American history -- and subscribers have no choice but to pay for it. To join the PTC’s fight for Cable Choice, click here.