Naked Billboard to Hit Hollywood

Written by PTC | Published July 16, 2015

dating-naked-s2-billboard-01-2015 On Friday, VH1 will be officially unveiling a new interactive billboard at the corner of Hollywood Boulevard and Highland Avenue, right in the heart of Hollywood, to promote the second season of Dating Naked. The Billboard, according to VH1’s press release, will encourage pedestrians to “peel away layers of the billboard, to eventually reveal a naked female and male by day’s end.” VH1 has been fully exposed and has nowhere to hide with the contemptible marketing of its pathetic ‘Dating Naked’ program. The provocative and titillating billboard is less than two blocks from Hollywood High School and at the very intersection that serves as ground zero for millions of Hollywood tourists. Children are nothing more than collateral damage in the network’s desperate attempt to put lipstick on the ‘Dating Naked’ pig. The PTC is calling on VH1 immediately to cease its plans to unveil this billboard. If it won’t, then its corporate parent, Viacom, must. Viacom recently demonstrated its understanding of the impact television programming can have on children when it yanked the confederate battle flag from its air. Yet VH1 knowingly promotes its most explicit content to children. In addition to its promotion of the program, VH1 rates Dating Naked as TV-14, suggesting to parents that the content is appropriate for children. And VH1 airs repeat broadcasts of the show at all times of the day, even at times when children are likely to be watching. VH1 also is partnering with Nüdifier, an app that lets users create censored nude photos of anyone they choose, and it will be available for free in the App store, therefore exposing even more children to nudity. The PTC is also urging Apple to adhere to its steadfast policy not to authorize pornographic Apps on its products. Apple has been a pillar of corporate responsibility for its no-porn Apps policy, and we hope that the company will continue to protect children from companies like VH1 that hope to profit off its partnership. The outdoor billboard is an irresponsible publicity stunt by VH1 to somehow lure more viewers to the second season of its floundering naked dating reality show. In the process, it proves VH1 doesn’t give a damn about hurting children and families. It is time for that company to step up and do the right thing.
To contact VH1:
New York BRETT HENNE Senior Vice President, VH1 Communications TONI HERRON SAVAGE Vice President, VH1 Communications 212-846-7528 Los Angeles SCOTT ACORD Vice President, VH1 Communications 310-752-8075

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