Written by PTC | Published December 4, 2014
• Broadband: Mega Comcast would control 50% of the high-speed broadband market. Those who want their content to flow quickly and freely will have to submit to Mega Comcast’s terms, giving Mega Comcast the power and the incentive to increase their prices at the expense of consumers, content creators and innovation. • Programming and Pay TV: Mega Comcast would be the nation’s most dominant pay TV provider, while also owning NBC-Universal, one of the biggest programmers in the world. Mega Comcast would have the means and the incentive to advance its own content at the expense of other programmers, and forcing consumers to pay more for content not controlled by Mega Comcast. • Connected Consumer Devices: Mega Comcast’s X1 Platform would be the default streaming system for the vast majority of broadband subscribers, affording Mega Comcast extraordinary power over the content available to broadband consumers and forcing competing devices to submit to Mega Comcast’s terms in order to gain entry to the marketplace. This means fewer choices for consumers and less motivation for companies to invest in new and innovative technologies. • Local Advertising: Mega Comcast would control over 75% of the local cable advertising market. Local cable ads are critical for local businesses, particularly small businesses, to reach their customers. Local cable advertising is also a critical component of business for cable companies. Confronted with Mega Comcast’s control over 75% of the market, small business marketers and cable companies will have no choice but to pay Mega Comcast’s rates, raising small business costs and increasing prices for consumers. • Latino and Minorities: Mega Comcast would reach more than 91% of Latino households and control programming in 19 of the top 20 Latino media markets. That means virtually the entire Latino community could find itself with far fewer programming choices, lower quality programming and fewer opportunities for Latinos in the creative content industries.It is clear that this proposed merger is not in the public interest and we urge the Department of Justice and the FCC to reject the merger outright.