Written by PTC | Published March 10, 2014
In a brief conversation with The News, Isett admitted he had not watched the scenes and that it’s “not my job to watch” such programming.While it’s true that I personally had not watched the clip prior to our interview last week (I have since seen it), PTC Entertainment Analysts watch and analyze television content full-time. Everything that airs on a broadcast network is viewed by our analysts and ultimately reported to me and others among the PTC’s senior leadership, and I was very clear about how the PTC operates with Mr. Kaplan. However, that’s not really the important part. Kaplan goes on to set up a silly straw man:
The responsibility to monitor what kids watch on TV and especially on the Internet is a task that should fall to parents, not a group of strangers churning out press releases.Nobody is arguing differently. In fact, the PTC’s mission is to help parents by giving them the information they need to make the best viewing decisions for their own families. Moreover, PTC members are not “strangers.” We represent the very families trying to navigate the treacherous waters of today’s media environment. To represent otherwise is simply irresponsible. Ultimately, I was very pleased that Kaplan agreed with the PTC on the most fundamental point:
His biggest beef with the network seemed to be that the material is professionally produced and funded by advertisers. Fair enough.That’s really the issue, isn’t it? The fact that there is “worse” content on the internet does not justify the CW’s decision to make things worse, nor does not justify the CW’s end run around parents, the TV Ratings system and their own standards and practices department. It doesn’t mean that the advertisers who sponsored this program are not responsible for its content, no matter how it’s distributed. Parents and families deserve better, and that’s why the PTC exists. P.S. You may recall that Mr. Kaplan wrote a hatchet piece against the PTC back in February that necessitated this response from PTC President Tim Winter.