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The following was written by Dean Batali, lead writer for That '70s Show and former writer for Buffy the Vampire Slayer [Behind the Screen, a book about Christians in Hollywood]
"The first step is to understand that TV is just a delivery system for ads. The only programming that really matters to those in power is the commercials (except on pay cable channels like HBO, where nothing matters except how many people subscribe).
The success of a show is not measured by how good it is, or who says they loved it, or even how many people watch.
A show is a success if the people who watched it go and buy the products that were advertised during the commercials.
It is all about what is being sold and (just as important) who is doing the buying. That is why shows like 7th Heaven - which was the highest rated show on the WB network for years - was never considered as much of a success as Buffy the Vampire Slayer or Dawson's Creek, two lower-rated shows on the same network. The perception was that the audience for the latter two shows had more money to spend, so advertising rates were higher, and therefore the shows were more profitable.
It might not seem fair, but viewers need to understand that the most-watched shows aren't always considered the most financially successful."
We often say that what TV shows advertisers spend their money is a reflection of their corporate values. As consumers, where we shop is also a reflection of our values.
When you’re doing your Christmas shopping, let your values be your guide. The Parents Television Council’s (PTC) list of "Best and Worst Advertisers" shows which companies have sponsored safe, family-friendly TV shows, and which have not. I encourage you to take these brands into consideration when you’re making purchases for your family, at Christmastime and beyond.
By “voting with your wallet,” you are supporting the companies that make programming safe for your children or grandchildren, and also sending a message to the companies that are helping to underwrite some of the worst content on television.
FAMILY-FRIENDLY: Companies actively striving to maintain a family-friendly advertising policy.
NEED ENCOURAGEMENT: Companies that need encouragement to incorporate better standards in advertising policy.
Advertisers, along with network executives, are the key decision-makers in Hollywood, and they decide what options you'll have in television programming. With your help, the PTC will convince them to consider the wants and needs of the family viewing audience. Help us urge them to restore the "Family Hour" and clean up prime-time television.
It's Easy!
Just decide which network and prime time show(s) you wish to comment on... Then take action! Write a short note, call, or send an e-mail. Every telephone call, letter, and e-mail really does make a difference! Please contact the Advertisers today!
Name the show, tell them if you approve or disapprove of it, give your reasons why, say if you will or will not watch the show, tell them you are contacting the network and your local network affiliate as well, and say you support the efforts of the Parents Television Council.
3Com Corporation Robert Y. L. Mao President, COO, & Director 350 Campus Dr. Marlborough, MA 01752-3064 508-323-5000 | Abbott Laboratories | Acclaim Entertainment Rodney Cousens President and CEO 1 Acclaim Plaza | Ace Hardware Ray A. Griffith President and CEO 2200 Kensington Ct. |
Adolph Coors Co. | Aetna, Inc. Ronald A. Williams Chairman and CEO 151 Farmington Ave. | AFC Enterprises, Inc. Chairman: John M. Cranor III CEO and President: Cheryl A. Bachelder 5555 Glenridge Connector NE Ste 300 Atlanta, GA 30342 404-459-4450 | Alberto-Culver Co. V. James Marino President, CEO, and Director 2525 Armitage Ave. |
Albertsons LLC CEO: Robert Miller Chairman: Howard S. Cohen 250 Parkcenter Blvd. Boise, ID 83706 208-395-6200 | Allstate Corporation c/o Parents Television Council Corporate Relations Department 707 Wilshire Blvd. Suite 2075 Los Angeles, CA 90017 213-403-1316 | ALLTEL Corporation Scott T. Ford President, CEO, and Director 1 Allied Dr. | America Online (AOL LLC) Randel A. Falco Chairman and CEO 770 Broadway New York, NY 10003 212-652-6400 |
American Express Co. | American Financial c/o Parents Television Council Corporate Relations Department 707 Wilshire Blvd. Suite 2075 Los Angeles, CA 90017 213-403-1316 | American Plastics | AMR Eagle Holding Corp Peter M. Bowler President and CEO 4333 Amon Carter Blvd |
Anheuser-Busch Co. August A. Busch IV President, CEO, Chairman, & Director 1 Busch Pl. | Apple Computer | Applebee's (Restaurant Concepts II, LLC) Stephen A. Grove President 400 Interstate No Pkwy Ste. 1200 Altanta, GA 30339 770-951-0586
| Applica Incorporated Terry L. Polistina CEO 3633 Flamingo Rd. Miramar, FL 33027 954-883-1000
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Artisan Entertainment Ken Schapiro President and COO 2700 Colorado Ave. | AstraZeneca Pharmaceuticals Tony P. Zook President and CEO 1800 Concord Pike | AT&T Corp 175 E. Houston San Antonio, TX 78205-2233 210-821-4105
| Aurora Foods, Inc Leon W Sylvester Jr President 230 N 5th St. Aurora, NC 27806-9284 252-322-4660
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AutoNation, Inc. | Avis Rent-A-Car | Avon Products, Inc. |
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Bally Total Fitness Corporation Interim Chairman: Don R. Kornstein CEO and Director: Michael Sheehan 8700 W. Bryn Mawr Ave | Bank of America Corp. | Bausch & Lomb Inc. Gerald M. Ostrov Chairman and CEO 1 Bausch and Lomb Pl. | Bayer Corp Fax: 412-777-2034 |
Berkshire Hathaway Corporate Relations Department 707 Wilshire Blvd. Suite 2075 Los Angeles, CA 90017 213-403-1316 | Bertelsmann, Inc Thomas Middlehof Chief Executive Officer President: Peter Olson 1540 Broadway 212-782-1000 | Best Buy Co., Inc.
| Big Lots Steven S. Fishman Chairman, President, and CEO 300 Phillipi Rd.
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| BISSELL, Inc. Mark J. Bissell President and CEO 2345 Walker Rd. NW Grand Rapids, MI 49544 616-453-4451 | Black and Decker | Blistex, Inc. | Blockbuster James W. Keyes Chairman and CEO 1201 Elm St.
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| BMW Holding Corp. Tom Purves CEO P.O. Box 1227 Westwood, NJ 07675 201-307-4000 | The Boeing Company W. James McNerney Jr. Chairman, President, and CEO 100 N. Riverside Plaza
| Borden Chemical,Inc. | Bose Corp. |
Bridgestone Americas Holding, Inc Mark A. Emkes Chairman and CEO 535 Marriott Drive.
| Brinker International Chairman, President, and CEO 6820 LBJ Fwy., Ste. 200 Dallas, TX 75240 | Bristol-Myers Squibb James M. Cornelius Chairman and CEO 345 Park Ave New York, NY 10154 212-546-4000 | Brown-Forman Co. |
Burger King John W. Chidsey Chairman and CEO 5505 Blue Lagoon Dr. Miami, Fl 33126 305-378-3000
| Burlington Coat Factory Mark A. Nesci President, CEO, and Director 1830 Rte.130 |
Campbell Soup Co. c/o Parents Television Council Corporate Relations Department 707 Wilshire Blvd. Suite 2075 Los Angeles, CA 90017 213-403-1316 | Canon USA Kinya Uchida President and CEO 1 Canon Plaza Lake Success, NY 11042-1198 516-328-5000 | Capcom USA, Inc. Bill Gardner CEO 475 Oakmead Pkwy. Sunnyvale, CA 94085 408-774-0500 | Capital One Financial Corporation Richard D. Fairbank Chairman and CEO 2980 Fairview Park Dr. Ste.1300 Falls Church, VA 22042-4500 800-801-1164 |
Carnival Mickey Arison Chairman and CEO 3655 NW 87th Ave. Miami, FL 33178-2428 305-599-2600 | CCA Industries, Inc. David Edell President and CEO 200 Murray Hill Pkwy. East Rutherford, NJ 07073 201-330-1400 | Cendant Corporation Henry R. Silverman President, Chairman and CEO 9 West 57th St. 37th Floor New York, NY 10019 212-413-1800 | Charles Schwab & Co. David S. Pottruck President and Co-CEO 101 Montgomery St. San Francisco, CA 94104 415-627-7000 |
Chattem, Inc. c/o Parents Television Council Corporate Relations Department 707 Wilshire Blvd. Suite 2075 Los Angeles, CA 90017 213-403-1316 | Chef America, Inc. Paul Merage President and CEO 20 Inverness Place East Englewood, CO 80112 303-790-0303 | Chiquita Brands International, Inc. Cyrus F. Freidheim Jr. Chairman and CEO 250 E. 5th St. Cincinnati, OH 45202 513-784-8000 | Chrysler Corporation Dieter Zetche President P.O. Box 21-8004 Auburn Hills, MI 48321-8004 1-800-453-1403 248-576-5741 248-576-4742 |
Ciba Chemicals Corp. Armin Meyer Chairman and CEO P.O. Box 2005 Tarrytown, NY 10591-9005 800-795-6245 | Cigna Corporation H. Edward Hanway Chairman and CEO 1 Liberty Place Philadelphia, PA 19192-1550 215-761-1000 | Cingular Wireless Stanley Sigman President and CEO Glenridge Highlands Two 5565 Glenridge Connector Ste.1401 Atlanta, GA 30342 PHONE: 404-236-6000 | Circuit City Stores W. Allen McCollough President and CEO 9950 Mayland Dr. Richmond, VA 23233-1464 804-527-4000 |
Cisco Systems, Inc. John T. Chambers President and CEO 170 W. Tasman Dr. San Jose, CA 95134 408-526-4000 | Citigroup,Inc. Sanford (Sandy Weill Chairman and CEO 399 Park Ave. New York, NY 10043 212-559-1000 | CKE Restaurants, Inc. Andy Pudzer President and CEO 3916 State St. Suite 300 Santa Barbara, CA 93105 714-774-5796 | Clorox Co. c/o Parents Television Council Corporate Relations Department 707 Wilshire Blvd. Suite 2075 Los Angeles, CA 90017 213-403-1316 |
Colgate-Palmolive Co. Reuben Mark Chairman and CEO 300 Park Ave. New York, NY 10022 Phone: 212-310-2000 Fax: 212-310-2475 | Columbia House Co. Scott Flanders Chairman and CEO 1221 Avenue of the Americas New York, NY 10020 212-596-2000 | Compaq Computer Corp./HP Michael Capellas President P.O. Box 692000 Houston, TX 77269-2000 281-370-0670 | CompUSA, Inc. Hal Compton CEO 14951 N. Dallas Parkway Dallas, TX 75240 972-982-4000 |
ConAgra Foods Gary Rodkin President, Chairman and CEO 1 ConAgra Drive Omaha, NE 68102-5001 Phone: 402-595-4000 Fax: 402-595-4707 | Conseco, Inc. Gary C. Wendt Chairman and CEO 11825 N. Pennsylvania St. Carmel, IN 46032 402-595-4000 | Corning, Inc. James R. Houghton Chairman and CEO 1 Riverfront Plaza Corning, NY 14831-0001 607-974-9000 | CVS Corp. Thomas M. Ryan President, Chairman and CEO 1 CVS Drive Woonsocket, RI 02895 401-765-1500 |
Cyberian Outpost, Inc. John Fry CEO 23 N. Main St. PO Box 636 Kent, CT 06757 860-927-2050 | DaimlerChrysler Corporation Dieter Zetsche 1000 Chrysler Dr. Auburn Hills, MI 48326 800-422-4797 248-576-5741 248-576-4742 | Darden Restaurants, Inc. Joe R. Lee Chairman and CEO 5900 Lake Ellenor Dr. Orlando, FL 32809 407-245-4000 | Dean Foods Gregg L. Engles Chairman and CEO 2515 McKinney Ave. Ste.1200 Dallas, TX 75201 214-303-3400 |
Delhaize Bill McCanless President and CEO 2110 Executive Dr. Salisbury, NC 28145-1330 704-633-8250 | Dell Computer Corporation Kevin B. Rollins 1 Dell Way Round Rock, TX 78682-2222 512-338-4400 512-723-4647 | Delta Airlines, Inc. Leo F. Mullin Chairman and CEO Hartsfield Atlanta Int'l Airport 1030 Delta Blvd. Atlanta, GA 30320-6001 404-715-2600 | Denny's Corporation Nelson L. Marchioli President, CEO and Director 203 E.Main St. Spartanburg, SC 29319-9966 864-597-8000 |
Diageo Paul Clinton President and CEO 6 Landmark Square Stamford, CT 06901 203-602-2600 | Dillard's William Dillard II Chairman and CEO 1600 Cantrell Rd. Little Rock, AR 72201 501-376-5200 | Discovery Communications, Inc. John S. Hendricks Chairman and CEO 7700 Wisconsin Ave. Bethesda, MD 20814 301-986-0444 | Doctor's Associates (Subway) Fred A. DeLuca 325 Bic Dr Milford CN 6460 203-877-4281 |
Domino's Pizza David A. Brandon Chairman and CEO 30 Frank Lloyd Wright Dr. Ann Arbor, MI 48106-0997 734-930-3030 | Dow Chemical Co. William Stavropoulos Chairman, President and CEO 2030 Dow Center Midland, MI 48674 989-636-1000 | Dr.Pepper 7-Up, Inc. Jim Turner President and CEO 5301 Legacy Dr. Plano, TX 75024-3109 972-673-7000 | DreamWorks SKG Steven Spielberg Principal 1000 Flower St. Glendale, CA 91201 818-733-7000 |
E.I. Du Pont de Nemours (Dupont) Charles O. Holliday Jr. Chairman and CEO 1007 Market St. Wilmington, DE 19898 302-774-1000 | Eastman Kodak Daniel Carp Chaiman and CEO 343 State St. Rochester, NY 14650 585-724-9700 | eBay,Inc. Margaret C. Whitman President and CEO 2145 Hamilton Ave. San Jose, CA 95125 408-376-7400 | Eli Lilly c/o Parents Television Council Corporate Relations Department 707 Wilshire Blvd. Suite 2075 Los Angeles, CA 90017 213-403-1316 |
Empire of Carolina Fredrick Rosenbauer Jr. Chairman and interm CEO 4731 W. Atlantic Ave. Suite B1 Delray Beach, FL 33445 | Enterprise Rent-a-Car c/o Parents Television Council Corporate Relations Department 707 Wilshire Blvd. Suite 2075 Los Angeles, CA 90017 213-403-1316 | Ericsson, Inc. Angela Ruiz President and CEO 6300 Legacy Dr. Plano, TX 75024 972-573-0000 | Estee Lauder International Fred H. Langhammer President and CEO 767 Fifth Ave. New York, NY 10153 212-572-4200 |
Ethan Allen Interiors, Inc. M. Farooq Kathwari President, Chairman, and CEO Ethan Allen Dr. Danbury, CT 06811 203-743-800 | F.A.O. Schwarz Bud Johnson CEO 767 Fifth Ave. New York, NY 10153-0199 212-644-9410 | Federated Department Stores Inc. Terry J. Lundgren 7 W. Seventh St. Cincinnati, OH 45202 800-261-5385 513-579-7555 | FedEx Fredrick Smith Chairman, President and CEO 942 S. Shady Grove Rd. Memphis, TN 38120 901-434-5078 |
First Union Corporation/Wachovia Corp. Kennedy Thompson CEO 301 S. College St. Suite 4000 Charlotte, NC 28288-0570 704-383-5111 | Flower Industries, Inc. Amos R. McMullian Chairman and CEO 1919 Flowers Circle Thomasville, GA 31757 229-226-9110 | FMR Corp. Edward (Ned) C. Johnson III Chairman and CEO 82 Devonshire St. Boston, MA 02109 617-563-7000 | Foot Locker, Inc. Matthew D. Serra President and CEO 112 W. 34th St. New York, NY 10120 212-720-3700 |
Ford Motor Company c/o Parents Television Council Corporate Relations Department 707 Wilshire Blvd. Suite 2075 Los Angeles, CA 90017 213-403-1316 | Forstmann Little and Co. Daniel F. Akerson CEO 767 Fifth Ave. 44th Floor New York, NY 10153 212-355-5656 | Fortune Brands,Inc. Norman H. Wesley Chairman and CEO 300 Tower Pkwy. Lincolnshire, IL 60069-3640 847-484-4400 |
Gap | Gateway, Inc. Theodore (Ted) W. Waitt Chairman and CEO 14303 Gateway Pl. Poway, CA 92064 858-848-3401 | Geico Olza (Tony) Nicely President and CEO 1 Geico Plaza Washington, DC 20076 301-986-2500 | General Electric Company Jeff Immelt Chairman and CEO 3135 Easton Turnpike Fairfield, CT 06431-0001 203-373-2211 |
c/o Parents Television Council Corporate Relations Department 707 Wilshire Blvd. Suite 2075 Los Angeles, CA 90017 213-403-1316 | General Motors Richard Wagoner Jr. President and CEO 300 Renaissance Center Detroit, MI 48265 313-556-5000 | Georgia-Pacific Corporation Alston D. Correll President, Chairman and CEO 133 Peachtree St. 51st Floor Atlanta, GA 30303 404-652-4000 | Gillette Co. See Procter & Gamble Prudential Tower Building Boston, MA 2199 617-421-7000 617-421-7409 |
GKN Parts Industries, Inc. Thomas Stone CEO 6400 Durham Rd. Timberlake, NC 27583 336-364-6200 | c/o Parents Television Council Corporate Relations Department 707 Wilshire Blvd. Suite 2075 Los Angeles, CA 90017 213-403-1316 | Glidden Co. (dba ICI Paints) Larry Porcellato CEO 925 Euclid Ave. Cleveland, OH 44115-1487 216-344-8000 | Goodyear Tire and Rubber Co. Samir G. Gibara Chairman and CEO 1144 E. Market St. Akron, OH 44316-0001 330-796-2121 |
Goya Foods, Inc. Joseph A. Unanue President and CEO 100 Seaview Dr. Seacaucus, NJ 07096 201-348-4900 | Green Mountain Coffee Robert (Bob) P. Stiller President, Chairman and CEO 33 Coffee Lane Waterbury, VT 05676 802-244-5621 | H&R Block Mark Ernst Chairman, President and CEO 4400 Main St. Kansas City, MO 64111 816-753-7581 | H.J. Heinz Co. William Johnson President, Chairman and CEO 600 Grant St. Pittsburgh, PA 15219 412-456-5700 |
Haggar Clothing Co. Joe Haggar III President and CEO 6113 Lemmon Ave. Dallas, TX 75209 214-352-8481 | Hain-Celestial Group Irwin D. Simon President, Chairman and CEO 50 Charles Lindbergh Blvd. Uniondale, NY 11553 516-237-6200 | Hallmark Cards Inc. Donald Hall Jr. Vice Chairman, President and CEO 2501 McGee St. Kansas City, MO 64108 816-274-4283 | Hasbro, Inc. Alan G. Hassenfeld Chairman and CEO 1027 Newport Ave. Pawtucket, RI 02862-1059 401-431-8697 |
Hershey Foods Inc Richard H Lenny Chairman, President and CEO 100 Crystal A P.O. Box 810 Hershey, PA 17033 717-534-4000 | Hewlett-Packard Co. Carleton S. Fiorina 3000 Hanover St. Palo Alto CA 94304 650 857 1501 650 813 3003 | Hillenbrand Industries, Inc. Frederick W. Rockwood President and CEO 700 State Route 46 E. Batesville, IN 47006-8835 812-934-7000 | Home Depot Stores Robert L. (Bob) Nardelli President, Chairman and CEO 2455 Paces Ferry Rd., NW Atlanta, GA 30339-4024 800-430-3376 770-384-2356 |
Honda Motor Co. Koichi Kondo 1919 Torrance Blvd. Torrance, CA 90501-2746 310-783-2000 | Hormel Foods Corp. Joel W. Johnson President, Chairman and CEO 1 Hormel Place Austin, MN 55912-3680 507-437-5611 | Hotjobs.com Dan Finnegan CEO 406 W. 31st St. New York, NY 10001 212-699-5300 | Hyundai Motor Co. Mong-Koo Chung 10550 Talbert Ave. Fountain Valley, CA 92728 714-965-3000 714-965-3149 |
IHOP Julia A. Stewart President and CEO 450 North Brand Blvd. 7th Floor Glendale, CA 91203 818-240-6055 | Intel Corp. Craig Barrett CEO 2200 Mission College Blvd. Santa Clara, CA 95052-8119 408-765-8080 | InterActive Corp Barry Diller 152 W. 57th St. 42nd floor New York, NY 10019 212-314-7300 www.iac.com | International Bussness Machines Corp. Samuel J Palmisano Chairman, President and CEO New Orchard Rd. Armonk, NY 10504 914-499-1900 |
International Home Foods Corp. Lawrence Hathaway CEO 1633 Littleton Rd. Parsippany, NJ 07054 973-359-9920 | J M Smucker Corp Timothy Smucker Chairman and Co-CEO 1 Strawberry Ln Orrville, OH 44667 330-682-3000 | J.C. Penney Co. Myron Ullman, III Chairman and CEO 6501 Legacy Dr. Plano, TX 75024-3698 972-431-1000 | Johnson & Johnson William Weldon Chairman and CEO 1 Johnson & Johnson Plaza New Brunswick, NJ 80933 732-524-0400 |
Kellog Corp. James Jenness Chairman, President and CEO 1 Kellogg Sqaure Battle Creek, MI 49016 800-962-1413 269-961-2871 | KFC Corp Cheryl Bachelder President and CCO 1441 Gardener Ln. Louisville,, KY 40213 502-874-1000
| Kia Motors Peter H. Butterfield President and CEO 9801 Muirlands Blvd. Irvine, CA 92618 949-470-7000
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Kimberly-Clark Corporation Thomas J. Falk Chairman, President and CEO 351 Phelps Dr. Irving, TX 75038 972-281-1200 972-281-1490 | Kinko's, Inc. Gary M. Kusin President and CEO 13155 Noel Rd. Ste.1600 Dallas, TX 75204 214-550-7000 | Kmart Corp. Edward S. Lampert Chairman 3100 W. Big Beaver Rd. Troy, MI 48084 248-463-1000 248-463-5636 | |
Kohls Corp. R. Lawrence Montgomery Chairman and CEO N56 W17000 Ridgewood Dr. Menomonee Falls, WI 53051-5660 262-703-7000 262 703 6143 | Kraft Foods Betsy D. Holden President and CEO 3 Lakes Dr. Northfield, IL 60093 847-646-2000 | Kroger Co. Joseph A. Pichler Chairman and CEO 1014 Vine St. Cincinnati, OH 45202-1100 513-762-4000 513-762-1160 | La-Z-Boy, Inc. Gerald (Jerry) L. Kiser President and CEO 1284 N. Telegraph Rd. Monroe, MI 48162 734-242-1444 |
Levi Strauss & Co. Philip A. Marineau President and CEO 1155 Battery St. San Francisco, CA 94111 415-501-6000 | Limited Brands Leslie H. Wexner 3 Limited Pkwy. Columbus, OH 43216 614-415-7000 614-415-7440 | Little Caesar Enterprises Mike Ilitch Chairman and CEO 2211 Woodward Ave. Detroit, MI 48201-3400 313-983-6000 | Lockheed Martin Corporation Vance D. Coffman Chairman and CEO 6801 Rockledge Dr. Bethesda, MD 20817-1877 301-897-6000 |
L'Oreal (Cosmair, Inc.) Sir Lindsey Owen-Jones President and CEO 575 Fifth Ave. New York, NY 10017 212-818-1500 212-984-4538
| Lowes Companies Robert Niblock Chairman and CEO 1000 Lowe's Blvd. Mooresville, NC 28117 800-445-6937 336-658-7891 | Lucent Technologies, Inc. Patricia F. Russo Chairman, President and CEO 600 Mountain Ave. Murray Hill, NJ 7974 908-582-8500 |
Mafco Holdings, Inc. Howard Gittis Chairman, President and CEO 35 E. 62nd St. New York, NY 10021 212-572-8600 | Bill Cella Chairman 1114 Avenue of the Americas 18th Floor New York, NY 10036 212-597-8177 | Mail Boxes Etc. Stuart Mathis President 6060 Cornerstone Ct. West San Diego, CA 92121-3795 858-455-8800 | |
Marriott International, Inc. J.W. (Bill) Marriott Jr. Chairman and CEO 10400 Fernwood Rd. Bethesda, MD 20817 301-380-3000 | John Franklyn Mars Chairman, President and CEO 6885 Elm St. McLean, VA 22101 703-821-4900 703 448 9678 | Mastercard International Robert W. Selander President and CEO 2000 Purchase St. Purchase, NY 10577 914-249-2000 914-249-4206 | Mattel, Inc. Robert A. Eckert Chairman and CEO 333 Continental Blvd. El Segundo, CA 90245-5012 310-252-2000 310-252-2180 |
May Department Stores Co. See Federated 611 Olive St. St. Louis, MS 63101 | Maytag Corp. Ralph F. Hake Chairman and CEO 403 West 4th St., North Newton, IA 50208 641-792-7000 | Mazda North American Operations James J. O'Sullivan President and CEO 7755 Irvine Center Dr. Irvine, CA 92623 949-727-1990 | McCormick & Company Robert Lawless Chairman, President and CEO 18 Loveton Cr Sparks, MD 21152 410-771-7301 |
McDonalds Company c/o Parents Television Council Corporate Relations Department 707 Wilshire Blvd. Suite 2075 Los Angeles, CA 90017 213-403-1316
| MCI WorldCom Inc. Michael D. Capellas President and CEO 22001 Loudoun County Pkwy. Ashburn, VA 20147 703-886-5600 212-885-0570 | McKee Foods Corporation Jack McKee CEO 10260 McKee Rd. Collegedale, TN 37315 423-238-7111 | McKesson Corporation John H. Hammergren Chairman, President, CEO and Director 1 Post St. San Francisco, CA 94104 415-983-8300
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Mercedes-Benz USA Paul Halata President and CEO 1 Mercedes Dr. Montvale, NJ 7645 201-573-0600 | Meredith Corporation William T. Kerr Chairman and CEO 1716 Locust St. Des Moines, IA 50309-3023 515-284-3000 | Merk & CO Richard T. Clark Chairman, President and CEO 1 Merck Dr. PO Box 100 Whitehouse Station, NJ 08889 908-423-1000 908-735-1253
| Merrill Lynch & Co. E. Stanley (Stan) O'Neal CEO and Director 4 World Financial Center-North Tower 250 Vesey St. New York, NY 10080 212-449-1000
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Metabolife International, Inc. David Brown President 5643 Copley Dr. San Diego, CA 92111 858-490-5222 | MetLife, Inc. Robert H. Benmosche Chairman, President and CEO 1 Madison Ave. New York, NY 10010 212-578-2211 | Metro-Goldwyn-Mayer Alex Yemenidjian Chairman and CEO 2500 Broadway St. Santa Monica, CA 90404 310-449-3000 | Microsoft Corporation Steven A. Ballmer CEO 1 Microsoft Way Redmond, WA 98052-6399 425-882-8080 425-936-7329 |
Ocean Spray Cranberries, Inc. Randy Papadellis President CEO and COO 1 Ocean Spray Dr. Lakeville-Middleboro, MA 02349 508-946-1000
| Office Depot,Inc. M. Bruce Nelson Chairman and CEO 2200 Old Germantown Rd. Delray Beach, FL 33445 561-438-4800
| Office of National Drug Control Policy John P. Walters Director P.O. Box 6000 Rockville, MD 20849-6000 800-666-3332 | |
OfficeMax, Inc. Michael Feuer Chairman and CEO 3605 Warrensville Center Rd. Shaker Heights, OH 44122-5203 216-471-6900 | Oppenheimer Funds Distributor, Inc. Bridget Macaskill CEO P.O. Box 5270 Denver, CO 80217-5270 303-768-3200 | Outback Steakhouse, Inc. Chris T. Sullivan Chairman and CEO 2202 N. Westshore Blvd. 5th Floor Tampa, FL 33607 813-282-1225 | Pacific Life Insurance Thomas Sutton Chairman and CEO 700 Newport Center Dr. Newport Beach, CA 92660 949-219-3011 |
Papa John's International, Inc. John Schnatter President, Chairman and CEO 2002 Papa John's Blvd. Louisville, KY 40299-2334 502-261-7272 | Parade Publications, Inc. Walter Anderson Chairman, Publisher, and CEO 711 3rd Ave. New York, NY 10017 212-450-7000 | Parfums De Coeur Mark A. Laracy President and CEO 85 Old Kings Highway North Darien, CT 06820 800-887-2738 | Partnership for a Drug-Free America Richard Bonnette President and CEO 405 Lexington Ave. 16th Floor, Ste.1601 New York, NY 10174 212-922-1560 |
Payless Shoe Source Steven J. Douglass Chairman and CEO 3231 SE 6th Ave. Topeka, KS 66607-2207 785-233-5171 | Pearson, Inc. Marjorie Scardino CEO 1330 Avenue of the Americas New York, NY 10019 212-641-2400 | Pella Corporation Mel Haught President and CEO 102 Main St. Pella, IA 50219 641-628-1000 | Pennzoil-Quaker State Corporation/Shell Oil Company Rob Routs President and CEO Pennzoil Place 700 Milam Houston, TX 77002-2805 713-546-4000 |
Quaker Oats/PepsiCo Gary Rodkin President and CEO 555 West Monroe St Chicago, IL 60604 312-222-7111 | Qwest Communications International Richard Notebaert Chairman and CEO 1801 California St. Denver, CO 80202 303-992-1400 |
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Radica USA Ltd. Patrick Feely President and CEO 13628 Beta Rd. Suite A Dallas, TX 75244 972-490-4247 | RadioShack Corp. c/o Parents Television Council Corporate Relations Department 707 Wilshire Blvd. Suite 2075 Los Angeles, CA 90017 213-403-1316 | Reckitt Benckiser Bart Becht CEO 399 Interpace Pkwy. Parsippany, NJ 07054-0225 800-677-9218 973-404-5700 | Reebok International Paul B. Fireman Chairman and CEO 1895 J.W. Foster Blvd. Canton, MA 02021 781-401-5000 |
Remington Products Co. Neil P. DeFeo President, Chairman and CEO 60 Main St. Bridgeport, CT 06604 203-367-4400
| Revlon Jack L. Stahl President and CEO Revlon Corporate 625 Madison Ave. New York, NY 10022 212-527-4000
| Rexall Sundown, Inc. Raph Denisco President and CEO 6111 Broken Sound Pkwy., NW Boca Raton, FL 33487 561-241-9400
| Rite-Aid Corp. Mary Sammons Chairman and CEO 30 Hunter Lane Camp Hill, PA 17011 717-761-2633
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Robert Bosch Corporation Kirk Liedtke President, Chairman and CEO 2800 S. 25th Ave. Broadview, IL 60155 708-865-5200
| Roll International Corporation Stewart A. Resnick President and CEO 11444 W. Olympic Blvd. 10th Floor Los Angeles, CA 90064-1060 310-966-5700
| Royal Caribbean International Richard D. Fain Chairman and CEO 1050 Caribbean Way Miami, FL 33132 305-539-6000
| Russell Stover Candies, Inc. Thomas S. Ward Co-President 4900 Oaks St. Kansas City, MO 64112 816-842-9240 |
S.C. Johnson & Son Dr. H. Fisk Johnson President and CEO 1525 Howe St. Racine, WI 53403-5011 262-260-2000 | Saab Cars USA, Inc. Debra Kelly-Ennis President 4405-A International Blvd. Norcross, GA 30093 770-279-0100 | Safeway Steven A. Burd President, Chairman and CEO 5918 Stoneridge Mall Rd. Pleasanton, CA 94588-3229 925-467-3000 925-467-3321 | Saks Incorporated R. Brad Martin Chairman, and CEO 750 Lakeshore Pkwy. Birmingham, AL 35211 205-940-4000 |
Sara Lee Corp. Brenda C. Barnes President, Chairman and CEO 3 First National Plaza Chicago, IL 60602-4260 312-726-2600 312-726-3712 | SBC Communications William Blasé Jr. Chairman and CEO 175 E. Houston St. San Antonio, TX 78205-2233 210-821-4105 210-351-2071 | Schering-Plough Co c/o Parents Television Council Corporate Relations Department 707 Wilshire Blvd. Suite 2075 Los Angeles, CA 90017 213-403-1316 | Schwan's Sales Enterprises M. Lenny Pippin President and CEO 115 W. College Dr. Marshall, MN 56258 507-532-3274 |
Scott's Liquid Gold, Inc. Mark E. Goldstein Chairman, President and CEO 4880 Havana St. Denver, CO 80239 303-373-4860 | Sears Roebuck & Co See Kmart Chairman, President and CEO 3333 Beverly Rd. Hoffman Estates, IL 60179 847-286-2500 | Serta, Inc. Edward Lilly Chairman, President and CEO 325 Spring Lake Dr. Itasca, IL 60143 630-285-9350 | Sherwin-Williams Co. Christopher M. Connor Chairman and CEO 101 Prospect Ave.,NW Cleveland, OH 44115-1075 216-566-2000 |
Signet Terry Burman CEO 375 Ghent Rd. Akron, OH 44333 330-668-5000 | Smuckers c/o Parents Television Council Corporate Relations Department 707 Wilshire Blvd. Suite 2075 Los Angeles, CA 90017 213-403-1316 |
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Sony Corp. of America Howard Stringer Chairman and CEO 550 Madison Ave. New York, NY 10022-3211 212-833-6800 212-833-6956 | Southwest Airlines James (Jim) F. Parker CEO 2702 Love Field Dr. Dallas, TX 75235-1611 214-792-4000 | Southwestern Bell Communications Forrest Miller President and CEO SBC Communications, Inc. 175 E. Houston San Antonio, TX 78205-2233 210-821-4105 | |
Sprint Co Gary D. Forsee CEO 6200 Sprint Pkwy Overland Park, KA 66251 913 624 3000
| Square Enix Wada CEO 949 South Coast Dr. Coast Messa, CA 92626 714-438-1700 | Staples, Inc. Ronald L. Sargent President and CEO 500 Staples Dr. Framingham, MA 01702 508-253-5000 | Starcom Media Vest Renetta McCann CEO 35 W. Wacker Dr. Chicago, IL 60601 312-220-3535 |
Starwood Hotels and Resorts Barry Sternlicht Chairman and CEO 1111 Westchester Ave. White Plains, NY 10604 914-640-8100 | State Farm Insurance c/o Parents Television Council Corporate Relations Department 707 Wilshire Blvd. Suite 2075 Los Angeles, CA 90017 213-403-1316 | Storck USA Liam Killeen American Rep. 500 N. Michigan Ave., Suite 1100 Chicago, IL 60611 312-467-5700 | Stride Rite Corporation David M. Chamberlain Chairman and CEO 191 Spring St. Lexington, MA 02420-9191 617-824-6000 |
Subway Sandwich Shops Frederick A. DeLuca President and CEO 325 Bic Drive Milford, CT 06460 203-877-4281 | Sun Microsystems Scott McNealy Chairman, President and CEO 901 San Antonio Rd. M.S. UCUP 01-314 Palo Alto, CA 94303 650-960-1300 | T-Mobile David Beigie VP Corporate Communications 12920 SE 38th Street Bellevue, WA 98006 P. 425-378-4000 F. 425-378-4040 |
Target Corp. Robert J. Ulrich Chairman and CEO 1000 Nicollet Mall Minneapolis, MN 55403 612-304-6073 |
Teledyne Technologies Robert Mehrabian Chairman, President and CEO 12333 W. Olympic Blvd. Los Angeles, CA 90064-1020 310-893-1600 | Texas Instruments Thomas Engibous Chairman, President and CEO 12500 TI Blvd. Dallas, TX 75243 972-995-2011 | Tiger Electronic Roger Shiffman President and CEO 980 Woodlands Pkwy. Vernon Hills, IL 60061 888-tigr-sos | TJX Electronic Edmond J. English President and CEO 770 Cochituate Rd. Framingham, MA 01701 508-390-1000 |
Toyota Motor Corp. Yukitoshi Funo President and CEO 19001 S. Western Ave. Torrance, CA 90509 310-468-4000 310-468-6800 | Toys "R" Us, Inc. Mr. John H. Eyler, Jr. | Triarc Companies, Inc. Nelson Peltz Chairman and CEO 280 Park Ave. New York, NY 10017 212-451-3000 | Tyson Foods John Tyson Chairman and CEO 2210 W Oaklawn Dr. Springdale, AR 72762 479-290-4000 |
U.S. Air Force Tim Talbert Chief of Advertising AFPC/MSIMDL 550 C St. West, Suite 50 Randolph AFB, TX 78150-4752 210-671-1110 | U.S. Army Thomas White The Honorable 1500 Army Pentagon Washington, DC 20310
| U.S. Dairy Producers, Processors Thomas Gallagher CEO 10255 W. Higgins Rd. Suite 900 Rosemont, IL 60018-5616
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UAL Corp. Glenn Tilton Chairman President and CEO 1200 E. Algonquin Rd. Elk Grove Township, IL 60007 847-700-4000 | Unilever PLC Niall FitzGerald Chairman 390 Park Ave. New York, NY 10022 212-888-1260 | United Parcel Service of America Michael (Mike) L. Eskew Chairman and CEO 55 Glenlake Pkwy. NE Atlanta, GA 30328 404-828-6000 | Van Melle USA Ronald Korenhos CEO P.O. Box 18190 Erlanger, KY 41018 859-283-1234 |
Verizon Communications Ivan Seidenberg President, CEO and Director 140 West Street New York, NY 10036 847-286-2500 | VF Corp. Mackey J. McDonald Chairman, President and CEO 628 Green Valley Rd. Suite 500 Greensboro, NC 27408 336-547-6000 | Viacom Sumner Redstone Chairman and CEO 1515 Broadway New York, NY 10036 212-258-6000 | Victoria's Secret Grace A. Nichols President and CEO 4 Limited Pkwy.East Reynoldsburg, OH 43068 614-577-7000 |
VISA USA Carl F. Pascarella President and CEO 3125 Clearview Way San Mateo, CA 94402-3711 650-432-3200 | Vivendi-Universal Jean-Rene Fourtou Chairman and CEO 100 Universal Plaza Universal City, CA 91608 818-777-1000 | Volkswagon of America Gerd Klauss President and CEO 3800 Hamlin Rd. Auburn Hills, MI 48326 248-340-5000 | Walgreen Co. David W. Bernauer President and CEO 200 Wilmot Rd. Deerfield, IL 60015 847-940-250 |
June 5, 2013 New PTC study shows shocking increase in nudity on TV April 24, 2013 Contact the FCC about vulgar American Dad episode April 9, 2013 Public comment on proposed FCC rules April 1, 2013 Date rape song violates a Broadcast License! Feb.4, 2013 Hold CBS accountable for airing “F-Bomb” during Super Bowl broadcast