Jon Yasuda


As president of the Parents Television and Media Council, Jon Yasuda is dedicated to ensuring that children are protected from exposure to graphic sex, violence, and profanity on television and in other media.

Jon has been a distinguished leader and executive for nonprofit organizations that help children and families where he has helped care for the most vulnerable in society, both the young and aging. For these organizations, Jon’s leadership contributed to strategic impact, immense growth, and changed lives in positive and powerful ways.

Jon was most recently president and COO of CRISTA Ministries, where he oversaw five ministries operating in 15 countries, with 1,200 employees worldwide. These diverse ministries include education, media, senior living communities, international relief and development, and camps.

Jon led development efforts at Fuller Theological Seminary, Pasadena, CA, and at Opportunity International, Oak Brook, IL, an international microfinance ministry operating in 22 developing countries.

Jon worked in the broadcast industry for more than 20 years, serving in various leadership roles in both the television and radio industries.

Jon served as president and CEO of the Asian Media Group in Los Angeles, CA. He was the general sales manager of KVEA-TV (NBC Telemundo), Los Angeles, CA, directing all sales efforts for the Spanish-language television station. He led advertising sales efforts at KSMS-TV, KWEX-TV, and KMEX-TV, all part of the Univision Network.

He has served on multiple boards including the Los Angeles Area Chamber of Commerce, California Broadcasters Association, Asian American Advertising Federation, Evangelical Council for Financial Accountability, Huntington Hospital, and Flintridge Preparatory School.

Jon resides in Los Angeles, California, with his wife, and they are the parents of two adult children, and have two grandchildren.

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