Written by PTC | Published November 29, 2022
LOS ANGELES (November 29, 2022) – The Parents Television and Media Council (PTC) is calling on Hollywood and Corporate America to stop the sexualization of children, in light of the sexually exploitative Balenciaga ad campaign that showed small children holding teddy bears dressed in bondage gear, and has launched a petition to hold these companies accountable.
“Earth to Corporate America: the sexualization of children is never appropriate. Never. Yet Balenciaga’s highly disturbing ad campaign is only the latest of many examples we have seen over the last few years of corporations normalizing, enabling and profiting from the sexualization of children in their products and content. This is wrong and it must end,” said PTC President Tim Winter.
The PTC pointed to several additional examples of recent child sexualization in entertainment:
“How hard can it possibly be for publicly-traded corporations in the United States to promise not to sexually exploit children in their businesses? Is it really too controversial to say that you won’t sexually exploit a child for profit? At a time when corporations are falling all over themselves to take popular positions on social issues, how can they possibly ignore a simple pledge to protect a child’s human dignity? We must do everything we humanly can to prevent the sexualization of children from becoming normalized,” Winter said.
“Children are being bombarded 24x7 with messages that sexually objectify them on TV, on social media, and in the culture at large. The consequences are real, and they are increasingly tragic: A research report produced by Thorn found that nearly 1 in 7 children aged 9-12 shared their own nude photos in 2020, almost triple the number from just one year earlier.
“Corporate America and Hollywood must cease the sexualization of children and pledge never again to do so. If #MeToo matters at all, then #OurKidsToo must also matter,” said Winter.