National Petition of Parents Television and Media Council Members to “Temptation Island” Sponsors

I trust that you were unaware of the ad placement, and will take immediate steps to communicate with Netflix that you do not want your ads to appear in conjunction with this program.

Episodes of “Temptation Island” contain blurred and unblurred nudity, sexual objectification and real-life (as opposed to staged or scripted) sexual situations – making audiences at home voyeurs, watching and being entertained by infidelity, betrayal, heartbreak, and the deliberate destruction of relationships.

You have a responsibility to your shareholders to ensure that you are maximizing the impact of your ad buys and not doing anything that might damage your corporate image. Consumers know that where a company advertises is a reflection of its corporate values. I trust Temptation Island does not reflect your company’s values.

If it does, I will bear that in mind when making future purchase decisions. If it does not, I hope you will take immediate steps to distance your company and brand identity from this content.