Pepsi Should Stop Sponsoring Graphic Content Targeted to Kids on Awkwafina is Nora from Queens

Written by PTC | Published March 5, 2020

Advertiser Accountability

LOS ANGELES (March 5, 2020) – The Parents Television Council is calling on Pepsi to cease sponsoring Awkwafina is Nora from Queens, a new Comedy Central show that also airs on Nickelodeon and MTV2, and is rated as appropriate for young teenaged children. Pepsi’s ads have frequently appeared on the program.

“Pepsi needs to be responsible by not supporting TV programs that directly market adult content to kids. Pepsi should realize that the way to reach customers is not by sponsoring graphic content – it will erode hard-earned trust that customers already have of its brand. We’re urging the company to put this on its ‘Do Not Buy’ list,” said PTC President Tim Winter.

In just five episodes of its first season, Awkwafina has featured: bleeped and unbleeped “f-words”; unbleeped uses of the “s-word”; positive portrayals of illegal drug use; depictions of prescription drug abuse; pixelated nudity; depictions of graphic “sex toys”; explicit references to masturbation and “anal bleaching.” Original episodes aired on Comedy Central have been rated TV-14, but the content suggests that a TV-MA rating would be more appropriate.

The PTC has also called on T-Mobile to cease sponsorship of Awkwafina is Nora from Queens.

Read the PTC’s review of Awkwafina is Nora from Queens.

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